Charles Green
Co-author of The Trusted Advisor and Trust-Based Selling

The single greatest factor driving effective client relationships, including sales effectiveness, is the level of trust in the relationship.

Green is an advisor and author on building trust, confidence and superior relationships with clients. The Trusted Advisor (David Maister and Rob Galford, coauthors) is the management resource for attorneys, consultants, and other client-facing professionals. His second book, Trust-Based Selling, based partly on an intensive series of engagements with Intel Corporation, explains how his signature approach can improve long-term sales performance.

Green has also worked with many of the world's largest financial institutions and technology companies—any organization offering complex services to other professionals.

Richard Friedman
President, Friedman & Partners

Rich Friedman has extensive experience in strategic market planning, market research and analysis, PR and positioning strategy, and business development consulting and training for technical and marketing professionals. He has also assisted firms with the implementation of growth strategies, including merger/acquisition searches for target firms, and executive searches for key talent.

As an independent consultant, Friedman has worked with firms of all sizes, including numerous ENR 500 organizations. His technical and business degrees combined with his industry experience provide him a detailed understanding of architecture, engineering and construction services and the business development process. He is known for his superior responsiveness, communication skills, and his ability to achieve results, even in the face of the most challenging organizational dynamics. Friedman has conducted a number of seminars and workshops for firms, design and environmental industry professional associations, including AIA, SMPS, ACEC, AGC, NSPE, and "Build Boston." He has been featured in a number of A/E industry publications, including SMPS' Marketer, PSMJ's A/E Rainmaker newsletter, and ACEC’s Engineering Inc. magazine.

Matthew Homann
Visual Strategist, XPLANE

Matthew Homann is a lawyer, mediator, and entrepreneur who has built an international reputation as an innovative and passionate thinker about changing the practice of law—in ways that benefit both lawyers and their clients.

For the last five years, Homann has been sharing his insights on his award-winning blog, the [non]billable hour. There, he focuses on how lawyers can revolutionize how they serve their clients and enjoy their lives by using innovative billing strategies, creative marketing techniques, cutting-edge ideas from other industries and professions, and proven customer-service principles.

In 2005, Homann left law practice and founded LexThink!®, an innovation consultancy and conference company that brings together big-thinkers from small business, law, technology, advertising, accounting, consulting and marketing to discuss future-changing ideas for professional service providers. He designs and facilitates unique retreats for legal and corporate clients and is a Visual Strategist for XPLANE, the Visual Thinking Company.