One of the most influential social scientists of the 20th century, Herbert Simon, remarked that “a wealth of information creates a poverty of attention.”  Simon succinctly wraps up the challenges facing marketers in the Internet era.  Inundated by information and media from all sides, prospects and clients continue to tune out and ignore traditional marketing tactics and message.

Firms of all sizes (with clients of all sizes) struggle with the central question: How do we effectively cut through all the noise to establish authentic dialogue and relationships and… make money?

Join Jeremy Epstein, a “Marketing Navigator for the Attention Economy,” as we have a lively, interactive (and remarkable!) discussion that will:

1. help you understand the fundamental macro-societal shifts impacting marketers
2. provide guidelines for how to thrive as a marketer in the new environment
3. share the ground rules for the new marketing
4. educate you on the key concepts of using Web 2.0 technologies as a marketing channel
5. offer suggestions on the first steps on the road to a Web 2.0 marketing strategy

Speaker:
Over the course of an almost 6 year career at Microsoft, Jeremy Epstein implemented numerous scalable community building (and revenue generating) programs. His efforts were recognized more than once as US-wide best practices and he authored one of Microsoft’s most successful marketing blogs with over 110,000 views per month. Since leaving Microsoft and “hanging out the shingle,” he has signed contracts with multiple clients including Johnson & Johnson and NYT best-selling author, Dan Pink. A passionate technologist, Jeremy prides himself as an early adopter with email (1991), a personal home page (1992), and blogging (2000). His career highlights includes a start-up with his brother (SilentFrog) and award-winning interactive marketing in Tokyo. You can read his blog (and more) at www.jer979.com or find him on LinkedIn, Facebook, Twitter, Plaxo (among others).

When: September 23, 2008
Program: 6:00 - 8:00 pm

Where:  Association of Corporate Counsel
1025 Connecticut Avenue, NW Suite 200
Washington, D.C. 20036-5425
202-293-4103

Closest Metro: Farragut North

Please RSVP by September 22, 2008

TO REGISTER, PLEASE CLICK HERE.

Roundtable events are a benefit of LMA membership.  The Mezzo Roundtable is open to LMA members with 5-10 years of legal marketing experience.