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Control Your Firm's Destiny: The Power of Building a Professional Services Brand

I meet with PS executives weekly. On occasion someone will ask the big question, "Why should I build a brand?" Usually a financial analysis follows in which the executive white-boards the annual costs of marketing (staff, events, printing, advertising, mailing, web, etc.) and then asks what seems to them to be the obvious question, "Is there not a more cost-effective way to acquire clients?"

Read more from RainToday.com.

Authors:   Randy Shattuck

Published Date:   08/15/2008

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