Do You Know What Success Looks Like?
Marketing plan template from Jayne Navarre's presentation on September 9, 2008
Renowned legal marketing veteran, Jayne Navarre, currently web strategist and managing director of LawGravity.com, presented examples on creating an actionable marketing plan. She guided attendees through the steps of creating a plan, an accompanying budget, and tracking methods. Attendees took away templates and helpful handouts refined over years in the trenches to help plot goals, strategies, objectives, tactics, related expenditures, and staff resources. The marketing plan template is attached here.
ABC LawFirm MARKETING PLAN.pdf
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